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Showing posts from 2017

3 ways to create better content

Good content is the crux of any good campaign. Where your building off of your social, SEO, or PPC good content is going to drive traffic to your site. Interesting and helpful information is a good way to get reliable sources to share your content. These is a way to spread across your networks and build upon your inbound marketing. Getting back linked, ending up in searches all come from having good content so I've developed a few pointers on developing content for your brand. ' 1. Look at the leaders in your industry: Odds are that people are producing meaningful data in your industry. Keeping tabs on what people are sharing and talking about is a good way to tailor your content around. Make searches in your industry around industry specific keywords and you will have something to start from. 2. Make emotional content : people more easily remember facts, figures, and past situations in which they had a strong emotional experience. Remember to tie your audience in with some

Metric improvments

I wanted to take a moment and write down everything Emily Bono and I completed as Interns at MounitanPass for the past 3 months. I had a great experience with the MountainPass team and got to know a lot of the employees very well. We started off compiling all their platforms onto on dashboard so that we could track all of their traffic. They were currently using Mailchimp, Facebook, LinkedIn, Their website via Google analytics, and survey monkey. All their social media had no posts and few followers outside of the company’s employees. This made thing difficult to drive traffic because we were building everything from scratch. The advantage to this was there was only one way to go. We started off by building their twitter and followed higher education groups. We began posting twice a day for two days a week while we worked on other projects such as building content for their blog, fixing bugs in their Google analytics profile, and setting up Moz to improve SEO. Facebo

Inbound and Outbound Marketing

At MountainPass we talk a lot about Inbound and Outbound marketing. Originally I thought this just revolved around pushing content out and In but Inbound and Outbound marketing have a lot of variables. I wanted to talk about the difference between the two and how digital marketers can utilize them both to drive online traffic. Inbound marketing involves using tactics that help potential customers find your brand. In other words, you’re not expending energy and resources sending marketing messages out to people who may not even be interested in your what you have to offer. Instead, your focus is on strategies that attract customers into your website. That means creating great content, posting on social media, optimizing your site and content for SEO. Tracking you traffic and improving on it is a great way to optimize traffic to your site. Resources like Google analytics, Moz, and Hubspot can be great inbound marketing tools to optimize inbound marketing. Outbound marketing is what

My last day at MountainPass

My last day of MountainPass we generated a list of leads to follow up on after we left. During my time at mountain Pass we targeted the end users of are products, primarily being universities. During our last days we changed focus to look at consulting and educational software. The benefit of connecting with someone as a partner is you can gather large amounts of leads with one connection. Another direction is to look for educational software that we can integrate with our software. some of the best resources I used was reaching out to large professional groups as well as Oracle partners.

5 ways to Improve your CTR in Adwords

Improving your AdWords campaigns their are a lot a ways to improve your click through rate and impressions on AdWords. I've compressed a list of 5 easy ways you can improve your CTR instantly. 1. Simplicity is key: Make sure your ad group structure is well organized and follows a common theme. Ad groups should follow one common theme and not try to tackle more than one topic. 2. Specificity: the more specific you can be on a topic the more likely your going to reach the personas your targeting. The problem with broad match is that Google will show your ad to searches related to your keywords, and what Google considers related might vary. make sure to take a look at your search terms that have good key performance indicators, and add them as keywords in more restrictive match types such as phrase, exact, or even broad match modifier. 3. Use Negative keywords: Using negative keywords will not only improve you CTR but it will also save you important advertising dollars. The adva

10 things to include in your Editorial calendar

An editorial calendar is a to do list for months on end for your content. How in depth you go, depends on you and your goals, but the more detailed it is the more efficient it can become. Automation tools and scheduling your social post can make the entire process easier. Tools like Hootsuite or Buffer can help save hours of posting time as well as timing the posts so that they are consistent. Timing posts at the same time allows you to test and monitor your results with a structured methodological approach. Here are 10 things you should put in your editorial calendar to ensure a successful content push: Post Date Author (if you’re not the sole author) Working Title (or at least a descriptive idea to the content) Publication location (is this a post for your blog, a guest blog, etc.) Status Category Tags Keywords Call to Action (Is there a specific and measurable action you want to see from this topic) Notes 

3 ways grab recruiters attention

At Spark this week we had a lot of people come and talk to us about how to maximize you profiles in order to get a job. LinkedIn, Resumes, Job sites, and classic networking all came up. I complied everything into a 5 easy ways to get on recruiters radar. 1. Keywords: keywords are essential to getting the attention of hiring professionals. "You have three seconds to convince me that on paper you match what I’m looking for and what I’m hiring for" Jasmine Burns told us, a recruiter at Duo security. Making sure you appear in their searches by having the necessary keywords is...Key. 2. Tailor your resume: make sure to look up the job descriptions to the companies your applying to and connect the dots on both your resume and LinkedIn profile for what the employer is seeking. You must understand what skills are applicable to the position. 3. Build out your LinkedIn profile: LinkedIn is your walking resume so you should utilize everything you can to appear on recruiters search

Mountain pass content

     At my final days of the internship I have been producing content and scheduling posts so that they will continue when I leave. Sometimes writing content for a product that is more difficult to explain can be difficult to develop content for. We started off covering the universities we had as clients. Going over testimonials and case studies can be a great way to grab people attention. One thing to think about is that complex products can be a blessing in disguise. Complex products need more explanation. You can break down the product into sections and talk about it in a blog setting. Posting and linking someone to your blog can be a great way to grab someone who is interested in the industry. At Mountain pass I wrote about all the products we offered. We also blogged and posted the case studies and testimonials for Oakland University and University of Michigan medical school.     Another aspect to take into consideration is the timing of your postings. Keep regular info on when

4 Ways To Sell Complex Products

     This week at Mountain pass we began to push out content through all our platforms. We released a new product called faculty profiling. Faculty profiling is a profiling software that helps faculty management professional keep track of the universities professors. From tracking their progress towards tenor or allowing them to submit their time off from the press of a button makes the process more efficient.  When developing content for faculty profiling I was faced with a difficult challenge that many of us face in marketing. How do you market something that is comprehensive and is difficult to explain? When writing content for difficult products or services you must first break down everything and simplify the content so that you can bring people in to read it. Here are 5 ways to market complex products: 1. Blogging A blog post can include lots of information weather its through diagrams, images, specs and other relevant pieces of information. Articles on your blog can en

Google analytics

Today at mountain pass I hooked up google analytics to our Cyfe dashboard, afterwards we gave a presentation of everything we had been working on for the past few weeks. We had in total 16 widgets and 2 dashboards that we were tracking. My supervisor wanted to be able to find exact IP address to be able to distinguish what universities were visiting our site. I broke down our visitors to specific cities and begun researching ways to view specific university inquires. We are now at a stage where we have established a baseline. Now we can begin our Michigan campaign.

Additional social media analytics

In order to upload specific graph into Cyfe and track all of social media accounts we needed to connect them through a software called Zapier. Zapier is a web application that syncs all of your digital marketing sites and outreach. Zapier enabled us to track our new survey monkey account. We created a survey monkey survey to qualify clients for have had at least one interaction with Mountain Pass. We are properly tracking all of are accounts to test the success of our future campaigns.

Michigan campaign

Today at Mountain Pass, we have begun to make preparations to launch a social media campaign targeting universities in Michigan. We went over 106 university leads to target this social media campaign towards. We have set up widgets on Cyfe to track: Mail chimp, Facebook, Twitter, Google Analytics,  LinkedIn, Instagram, and survey monkey. We are now looking toward outbound marketing using Hoot suite. In the next following weeks we will be building our made in Michigan massage to send out to all 106 Michigan universities.

Building Social

While working towards building a social media system, we decided on using software for both inbound and outbound marketing. We came to the conclusion that Cyfe board would be the easiest dashboard to gather all of our data. Today we connected all of 9 of our social media accounts to Cyfe. We began to analyze the results of the graphs at their current state.  At the end of the day we discussed plans on using Hootsuite to time and send our Social media posts.

1st Day at MountainPass

     On June 21st I started my first day at mountain pass solutions working as a Digital marketing specialist. Mountain pass is a great software organization that assists with faculty appointments, promotions, and tenure within universities. We discussed building a social media system designed to track and post on all of their social and digital platforms. After being introduce to Dale Royal we were quick to begin familiarizing ourselves with the company and our first assignments.