Mountain pass content

     At my final days of the internship I have been producing content and scheduling posts so that they will continue when I leave. Sometimes writing content for a product that is more difficult to explain can be difficult to develop content for. We started off covering the universities we had as clients. Going over testimonials and case studies can be a great way to grab people attention. One thing to think about is that complex products can be a blessing in disguise. Complex products need more explanation. You can break down the product into sections and talk about it in a blog setting. Posting and linking someone to your blog can be a great way to grab someone who is interested in the industry. At Mountain pass I wrote about all the products we offered. We also blogged and posted the case studies and testimonials for Oakland University and University of Michigan medical school.

    Another aspect to take into consideration is the timing of your postings. Keep regular info on when people are viewing your site and postings to get a clear image of your audiences browsing patterns. half an hours or so before your heavy traffic is a nice time to schedule your postings. For mountain pass it was 10:00 am and 5:30 pm. We had two posts a day at 9:30 and 5:00 to maximize traffic. Once we automated our social we saw a 30% increase within the first week. Writing content can be difficult but it pays out in spades for your companies online traffic.

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