10 things to include in your Editorial calendar

An editorial calendar is a to do list for months on end for your content. How in depth you go, depends on you and your goals, but the more detailed it is the more efficient it can become. Automation tools and scheduling your social post can make the entire process easier. Tools like Hootsuite or Buffer can help save hours of posting time as well as timing the posts so that they are consistent. Timing posts at the same time allows you to test and monitor your results with a structured methodological approach.

Here are 10 things you should put in your editorial calendar to ensure a successful content push:
  • Post Date
  • Author (if you’re not the sole author)
  • Working Title (or at least a descriptive idea to the content)
  • Publication location (is this a post for your blog, a guest blog, etc.)
  • Status
  • Category
  • Tags
  • Keywords
  • Call to Action (Is there a specific and measurable action you want to see from this topic)
  • Notes 

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