4 Ways To Sell Complex Products

     This week at Mountain pass we began to push out content through all our platforms. We released a new product called faculty profiling. Faculty profiling is a profiling software that helps faculty management professional keep track of the universities professors. From tracking their progress towards tenor or allowing them to submit their time off from the press of a button makes the process more efficient. 

When developing content for faculty profiling I was faced with a difficult challenge that many of us face in marketing. How do you market something that is comprehensive and is difficult to explain?

When writing content for difficult products or services you must first break down everything and simplify the content so that you can bring people in to read it.

Here are 5 ways to market complex products:

1. Blogging

A blog post can include lots of information weather its through diagrams, images, specs and other relevant pieces of information. Articles on your blog can enlighten clients and help build trust. The more high quality articles with useful content and keywords, the more exposure you will get through SEO.  In addition, your clients will have better insight regarding service offering.

2. Email

Email can be a very effective platform to market complex products. With a great list of leads you can hone in and on your priority target market.

3. Social media

Social media allows you to cast a larger net and capture a customer who would not normally make contact with you. Social is not a main lead generation but complements other inbound marketing well.

4. Sales Staff

Training your staff to know all details about a product could prove to be a slightly overwhelming experience, but it is quite necessary. Once the prospect has researched and narrowed down his list the next step is to talk to a sales rep. Sales reps should assist the prospect in selecting the best option and answering any lingering questions they may have. Think of modern sales reps as a consultant and not just a sales rep. Your content already did most of the “selling” now its time for your rep to close the deal.

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