3 ways to create better content

Good content is the crux of any good campaign. Where your building off of your social, SEO, or PPC good content is going to drive traffic to your site. Interesting and helpful information is a good way to get reliable sources to share your content. These is a way to spread across your networks and build upon your inbound marketing. Getting back linked, ending up in searches all come from having good content so I've developed a few pointers on developing content for your brand. '

1. Look at the leaders in your industry: Odds are that people are producing meaningful data in your industry. Keeping tabs on what people are sharing and talking about is a good way to tailor your content around. Make searches in your industry around industry specific keywords and you will have something to start from.

2. Make emotional content : people more easily remember facts, figures, and past situations in which they had a strong emotional experience. Remember to tie your audience in with something they can relate to like an emotional experience and they are likely to remember it and share.

3. Tell a story: People have been telling stories since the dawn of time. They're effective and relatable way of passing information. your can tell a story using your product in many ways.
How your product or service had a massive impact in the lives of your customers
How your company relates to topical issues
Origin stories of the business
How your local business strengthens or improves the local community

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