Metric improvments


I wanted to take a moment and write down everything Emily Bono and I completed as Interns at MounitanPass for the past 3 months. I had a great experience with the MountainPass team and got to know a lot of the employees very well. We started off compiling all their platforms onto on dashboard so that we could track all of their traffic. They were currently using Mailchimp, Facebook, LinkedIn, Their website via Google analytics, and survey monkey. All their social media had no posts and few followers outside of the company’s employees. This made thing difficult to drive traffic because we were building everything from scratch. The advantage to this was there was only one way to go.



We started off by building their twitter and followed higher education groups. We began posting twice a day for two days a week while we worked on other projects such as building content for their blog, fixing bugs in their Google analytics profile, and setting up Moz to improve SEO.



Facebook improvements:

Before internship (per month): 0 Reach, 0 engagements, 0 Views, 0 clicks, 0 likes

After (per month): 57 Reach, 19 engagements, 137 views, 64 clicks, 2 likes



We could substantially increase their Facebook metrics with exclusively higher education professionals. One of the difficulties we had was only bringing in Deans and Faculty management professionals into out circle. This slowed the social process but in the end, we could establish better connections with the high ed community.



Website improvements:

Before: 590-page view, 271 sessions, 232 users, avg time on site: 1:14 bounce rate 68%

After: 1,227-page views, 414 sessions, 256 users, avg time on site 2:23 bounce rate 59%



Now there is several reasons we saw such a drastic increase in our set traffic in the series of a few months. We ran two campaigns, started developing content on social, had a press release and a blog, and introduced a new product all in the series of three month. We played I vital role in the team that lead to these increases.

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