Inbound and Outbound Marketing

At MountainPass we talk a lot about Inbound and Outbound marketing. Originally I thought this just revolved around pushing content out and In but Inbound and Outbound marketing have a lot of variables. I wanted to talk about the difference between the two and how digital marketers can utilize them both to drive online traffic.

Inbound marketing involves using tactics that help potential customers find your brand.
In other words, you’re not expending energy and resources sending marketing messages out to people who may not even be interested in your what you have to offer.
Instead, your focus is on strategies that attract customers into your website. That means creating great content, posting on social media, optimizing your site and content for SEO. Tracking you traffic and improving on it is a great way to optimize traffic to your site. Resources like Google analytics, Moz, and Hubspot can be great inbound marketing tools to optimize inbound marketing.

Outbound marketing is what we think of when we hear traditional marketing. The conversation starts with the Brand and is pushed outwards. This process is a paid placement or message. typically outbound is paid and is more expensive endeavor then inbound marketing, but it can pay off in spades if done correctly.

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