Google analytics

Today at mountain pass I hooked up google analytics to our Cyfe dashboard, afterwards we gave a presentation of everything we had been working on for the past few weeks. We had in total 16 widgets and 2 dashboards that we were tracking. My supervisor wanted to be able to find exact IP address to be able to distinguish what universities were visiting our site. I broke down our visitors to specific cities and begun researching ways to view specific university inquires. We are now at a stage where we have established a baseline. Now we can begin our Michigan campaign.

Comments

Post a Comment

Popular posts from this blog

5 ways to Improve your CTR in Adwords

Improving your AdWords campaigns their are a lot a ways to improve your click through rate and impressions on AdWords. I've compressed a list of 5 easy ways you can improve your CTR instantly. 1. Simplicity is key: Make sure your ad group structure is well organized and follows a common theme. Ad groups should follow one common theme and not try to tackle more than one topic. 2. Specificity: the more specific you can be on a topic the more likely your going to reach the personas your targeting. The problem with broad match is that Google will show your ad to searches related to your keywords, and what Google considers related might vary. make sure to take a look at your search terms that have good key performance indicators, and add them as keywords in more restrictive match types such as phrase, exact, or even broad match modifier. 3. Use Negative keywords: Using negative keywords will not only improve you CTR but it will also save you important advertising dollars. The adva
Read more

3 ways grab recruiters attention

At Spark this week we had a lot of people come and talk to us about how to maximize you profiles in order to get a job. LinkedIn, Resumes, Job sites, and classic networking all came up. I complied everything into a 5 easy ways to get on recruiters radar. 1. Keywords: keywords are essential to getting the attention of hiring professionals. "You have three seconds to convince me that on paper you match what I’m looking for and what I’m hiring for" Jasmine Burns told us, a recruiter at Duo security. Making sure you appear in their searches by having the necessary keywords is...Key. 2. Tailor your resume: make sure to look up the job descriptions to the companies your applying to and connect the dots on both your resume and LinkedIn profile for what the employer is seeking. You must understand what skills are applicable to the position. 3. Build out your LinkedIn profile: LinkedIn is your walking resume so you should utilize everything you can to appear on recruiters search
Read more

Inbound and Outbound Marketing

At MountainPass we talk a lot about Inbound and Outbound marketing. Originally I thought this just revolved around pushing content out and In but Inbound and Outbound marketing have a lot of variables. I wanted to talk about the difference between the two and how digital marketers can utilize them both to drive online traffic. Inbound marketing involves using tactics that help potential customers find your brand. In other words, you’re not expending energy and resources sending marketing messages out to people who may not even be interested in your what you have to offer. Instead, your focus is on strategies that attract customers into your website. That means creating great content, posting on social media, optimizing your site and content for SEO. Tracking you traffic and improving on it is a great way to optimize traffic to your site. Resources like Google analytics, Moz, and Hubspot can be great inbound marketing tools to optimize inbound marketing. Outbound marketing is what
Read more