Maxwell's Blog

Today at mountain pass I hooked up google analytics to our Cyfe dashboard, afterwards we gave a presentation of everything we had been working on for the past few weeks. We had in total 16 widgets and 2 dashboards that we were tracking. My supervisor wanted to be able to find exact IP address to be able to distinguish what universities were visiting our site. I broke down our visitors to specific cities and begun researching ways to view specific university inquires. We are now at a stage where we have established a baseline. Now we can begin our Michigan campaign.

In order to upload specific graph into Cyfe and track all of social media accounts we needed to connect them through a software called Zapier. Zapier is a web application that syncs all of your digital marketing sites and outreach. Zapier enabled us to track our new survey monkey account. We created a survey monkey survey to qualify clients for have had at least one interaction with Mountain Pass. We are properly tracking all of are accounts to test the success of our future campaigns.

Today at Mountain Pass, we have begun to make preparations to launch a social media campaign targeting universities in Michigan. We went over 106 university leads to target this social media campaign towards. We have set up widgets on Cyfe to track: Mail chimp, Facebook, Twitter, Google Analytics,  LinkedIn, Instagram, and survey monkey. We are now looking toward outbound marketing using Hoot suite. In the next following weeks we will be building our made in Michigan massage to send out to all 106 Michigan universities.

While working towards building a social media system, we decided on using software for both inbound and outbound marketing. We came to the conclusion that Cyfe board would be the easiest dashboard to gather all of our data. Today we connected all of 9 of our social media accounts to Cyfe. We began to analyze the results of the graphs at their current state.  At the end of the day we discussed plans on using Hootsuite to time and send our Social media posts.

     On June 21st I started my first day at mountain pass solutions working as a Digital marketing specialist. Mountain pass is a great software organization that assists with faculty appointments, promotions, and tenure within universities. We discussed building a social media system designed to track and post on all of their social and digital platforms. After being introduce to Dale Royal we were quick to begin familiarizing ourselves with the company and our first assignments.